TL;DR: A massive One Piece pop-up event has landed at ICONSIAM in Bangkok, featuring a five-metre-tall Luffy Gear 5 statue, ten stamp-hunt locations, and exclusive limited-edition prizes. It is the most ambitious anime activation Thailand has seen this year, and fans of the franchise should not miss it.

One Piece Pop-Up Event — ICONSIAM

📍 ICONSIAM, 299 Charoen Nakhon Road, Khlong Ton Sai, Khlong San, Bangkok 10600, Thailand

🗓 Opened: March 2026

🌐 Website | 🗺 Google Maps

One Piece Pop-Up Event Arrives at ICONSIAM Bangkok

Bangkok's ICONSIAM has become the latest destination for One Piece fans across Southeast Asia, with a large-scale pop-up event that opened in March 2026 along the Chao Phraya riverfront. The activation centres on a jaw-dropping five-metre-tall statue of Monkey D. Luffy in his iconic Gear 5 transformation — the white-haired, rubber-powered form that took the internet by storm when it debuted in the anime. It is the kind of centrepiece installation that turns a shopping mall visit into a genuine pilgrimage for fans of the long-running Eiichiro Oda manga series. Bangkok, already one of Asia's most enthusiastic cities for anime culture, has been given one of its biggest franchise moments to date.

What Does the Stamp Hunt Involve?

The event's headline interactive feature is a stamp-collection challenge spread across ten distinct locations throughout the ICONSIAM complex. Visitors pick up a dedicated stamp card at the event registration desk, then navigate the mall floor by floor, hunting down each stamping station themed around a different crew member or arc from the One Piece universe. Completing all ten stamps unlocks access to exclusive limited-edition prizes — merchandise that is not available anywhere else in Thailand and is expected to sell out fast given the franchise's global fanbase. The hunt is designed to take between 90 minutes and two hours, which neatly encourages visitors to explore corners of ICONSIAM they might otherwise skip. It is a clever retail activation strategy that rewards curiosity and keeps dwell time high.

Why the Gear 5 Statue Is the Real Draw

Standing at five metres, the Luffy Gear 5 statue is the undisputed hero of the event and already generating significant social media traffic across TikTok and Instagram. Gear 5 — officially introduced in the Wano Country arc — represents Luffy's awakened Devil Fruit power and has become one of the most visually striking transformations in shonen anime history. The statue captures Luffy mid-laugh, arms outstretched, in the gleaming white aesthetic that defined the transformation's debut episode, which briefly crashed streaming servers worldwide when it aired in 2023. Photo opportunities around the statue are free and open to all mall visitors, not just stamp-hunt participants, meaning casual shoppers can also join the spectacle. Given ICONSIAM's position as one of Bangkok's premier luxury retail destinations, the contrast between high-end boutiques and a towering cartoon pirate is, frankly, delightful.

What to Expect on the Ground

Beyond the statue and the stamp hunt, the pop-up includes a dedicated merchandise zone stocking official One Piece apparel, collectible figurines, keychains, and art prints. Pricing ranges from entry-level souvenirs at around 150 THB up to premium collector's items exceeding 3,000 THB, making it accessible for casual fans and serious collectors alike. Several food and beverage vendors within ICONSIAM have also introduced One Piece-themed limited menus during the event period, including character-shaped desserts and themed drinks at the riverside dining precinct. The event is family-friendly, with no age restrictions, and the stamp-hunt format works particularly well for younger visitors who may be discovering the franchise through its Netflix adaptation.

• Centrepiece: Five-metre Luffy Gear 5 statue, free photo access
• Interactive feature: Ten-location stamp hunt with exclusive prizes
• Merchandise range: Approximately 150–3,000+ THB
• Duration of visit: 1.5–2 hours recommended for full stamp hunt
• Location: ICONSIAM, Charoen Nakhon Road, Bangkok

Frequently Asked Questions

Where exactly is the One Piece pop-up located within ICONSIAM?

The main Luffy Gear 5 statue and the event registration desk are situated in the central atrium area of ICONSIAM. The ten stamp-hunt stations are distributed across multiple floors and zones of the mall, encouraging visitors to explore the full complex.

Is there an entry fee for the One Piece pop-up event at ICONSIAM?

Entry to ICONSIAM and access to the Luffy statue for photos are free of charge. Participation in the stamp-hunt challenge and eligibility for exclusive prizes may require collecting a stamp card from the event desk, so it is worth visiting the registration point first upon arrival.

How long is the One Piece pop-up running at ICONSIAM?

The event opened in March 2026. Specific end dates have not been confirmed publicly, but pop-up activations of this scale at ICONSIAM typically run for four to eight weeks. Fans are advised to visit sooner rather than later to ensure merchandise stocks and prize eligibility remain available.

Can I buy One Piece merchandise at the event even without completing the stamp hunt?

Yes. The dedicated merchandise zone is open to all visitors regardless of stamp-hunt participation. The exclusive stamp-hunt prizes are separate from the general merchandise on sale, so shoppers can browse and purchase official One Piece products independently of the interactive challenge.

The Verdict

If you are in Bangkok this month and have even a passing interest in anime culture, the One Piece pop-up at ICONSIAM is worth an afternoon of your time. The Gear 5 statue alone is a genuinely impressive piece of installation art, and the stamp-hunt format gives the event enough structure to feel like an experience rather than a glorified merchandise stall. Serious collectors should go early — limited-edition prizes tied to the stamp hunt will not last long once word spreads further across the regional fan community. This is exactly the kind of immersive brand activation that Bangkok does better than almost anywhere else in Southeast Asia, and ICONSIAM has once again proven it knows how to host a spectacle.